Asia Ireton has been appointed General Manager for The History ChannelJapan Corp., a joint venture between A+E Networks and Super-Network, Inc. The announcement was made today by Alan Hodges, Managing Director, Asia Pacific for A+E Networks and Shoji Iwamoto, President, Super Network/Representative Director, The History Channel Japan Corp.
Based in Tokyo, Ireton is responsible for all channel operations including programming, production, marketing, affiliate distribution, sales activities, financial reporting and new business development. She reports to Hodges and Iwamoto. Ireton was previously General Manager of HISTORY Japan from 2001 – 2004.
“Ms. Ireton’s passion for our content, knowledge of the Japanese media market, and roots on both sides of the Pacific make her uniquely qualified to manage the growth of A+E Networks’ brands in this vital market,” said Hodges.
Prior to joining HISTORY Japan, Ireton was Head of Marketing & Distribution for Marza Animation Planet. She also held senior marketing positions with several U.S. companies including Allied Integrated Marketing and Imagi Studios. Ireton was also Editor-in-Chief of leading trade publication Movie/TV Marketing.