BBC Worldwide has become the first British distributor to license content to Hulu in Japan. The multi- year agreement will initially see around 600 hours of BBC programming made available on the multi-device platform, effective immediately.
The deal represents the largest volume of BBC Worldwide content on any platform in Japan, with titles licensed across drama, comedy, music, lifestyle, natural history, science and history.
“We’re excited to be expanding our business in the Japanese digital sector by becoming the first British distributor to partner with Hulu in Japan,” said Joyce Yeung, General Manager and Senior Vice President for BBC Worldwide Sales & Distribution Asia. “Hulu’s versatile service opens up a new audience for our catalogue, which covers everything from entertainment formats and international drama productions, to cutting-edge science documentaries and world-renowned natural history titles.”
Hulu Japan launched in September 2011, marking the first expansion of Hulu outside of the US. The service allows Japanese consumers to watch unlimited content on multiple internet connected devices.