The deal will see Red Bee Media provide playout, channel and media management services for BT’s new live sports offering, BT Sport. The channels, which will be available 24 hours a day in HD and SD, are slated to launch this summer and will be available across the UK via various platforms including satellite, fibre broadband and pubs/clubs.
Grant Best, Senior Channel Executive Producer, BT Sport, said: “We are delighted to have teamed up with Red Bee Media for playout, channel and media management services. It’s vitally important that we have complete confidence in our ability to deliver the amazing live sports coverage we’ll be offering to customers of BT Sport. We chose Red Bee Media because of its impressive expertise in supporting this type of live event broadcasting. We are happy to extend our relationship with Red Bee Media, having already chosen them to help us with the design the BT Sport logo.”