Starlounge, the localised celebrity editorial service, relaunches with an enhanced team and new content partnerships with CNN International and Getty Images. Formerly part of MSN, the now independent and wholly owned service has new technical standards on all Starlounge websites include fully optimised players for tablets and smartphones and the addition of cross platform video streaming.
Available with localised celebrity content in the UK, Sweden, Italy, Netherlands, Germany, Spain, Turkey and Arabia, Starlounge is the only global celebrity site with localised content.
Andy Thompson, former Commercial Director Digital Ventures at Turner Broadcasting, is heading up the business as Partner and CEO along with Asif Hassan as Partner, Chief Operating Officer and International Editor In Chief, Steven Wilson-Beales, both formerly with MSN Microsoft.
Andy Thompson, CEO of Starlounge, said: “With a boost in staff, fresh technologies and the world’s greatest content partners, these are exciting times. Starlounge will combine exceptional editorial knowledge with technical expertise to provide optimised content for any fashion, retail, cosmetics or luxury brand. By associating clients with the right editorial environment we help them build reputation and increase sales.”
Chris Press, Business Development Director CNN International, said: “Although our news coverage is what we’re best known for, we also provide an impressive catalogue of reportage on the entertainment industry. We’re delighted that our extensive range of video coverage is now available for Starlounge consumers.”
“We are thrilled to contribute to the relaunch of Starlounge. Getty Images strive to deliver the best possible coverage of stills and footage from the world of fashion and entertainment – and it is our belief that our content is a perfect fit for the Starlounge community,” says Senior Director Tom Tramborg of Getty Images Nordics.
Starlounge is looking to expand into Asia and North America during the upcoming year.