Advanced Television

Spain prefers Internet to TV

May 31, 2013

From David Del Valle in Madrid

Spaniards prefer surfing through the Internet to watching TV to amuse themselves, according to a report from the consultancy firm Deloitte. The study with a 2,000 sample reveals that 55 per cent of the surveyed choose Internet rather than the TV in Spain in line with Italy but unlike other countries such as Germany, France and the UK.

The availability of content on the Internet and the proliferation of piracy are the main reasons behind the fact that Spaniards prefer this media, as says Luis Jimenez, from Deloitte who adds though that the access to free-of-charge content through TV is easier than in other countries as the pay TV model is not working well.

Almost 80 per cent of Spaniards simultaneously use two or more screens of which 30 per cent surf through the Internet, 25 per cent use email and 22 per cent use social networking whilst watching TV.

Categories: Articles, Broadband, Broadcast, Consumer Behaviour, OTT, Research