The Aquos LC-90LE757 features a 90 inch (229cm) screen, trumping an 84 inch display from LG.
Sharp has offered the size in the US since June 2012 – the world’s biggest market for jumbo-TVs – but said it now believed there was demand in the UK and rest of Europe for such a set. Fifty inch-and-larger TVs represent 6 per cent of units currently sold in the UK, according to research firm GfK. However, it adds that the sector accounts for 16 per cent of the sector’s value due to the premium prices they command.
Sharp posted a $5.7 billion net loss in its last financial year. It has since said that it is pursuing high shares of relatively small markets as part of its turnaround strategy.