Time Warner Cable is nearing a deal with Apple to provide access to cable TV through the Apple TV set-top box. An agreement between TWC, the No. 2 US cable operator, and Apple is expected within the next few months, according to Bloomberg.
A deal with Time Warner Cable would be a first with a cable company for Apple, which revealed last month that it’s also adding content from HBO and ESPN.
The deal also shows Apple working within the existing pay-TV business model, rather than directly offering live TV programming. Media companies that own television shows and movies have been reluctant to sell content directly to online services because it could harm sales from cable and satellite operators.