FOX Life, FOX International Channels (FIC)’s female skewing entertainment Pay TV network, has green-lit production on “Four Weddings in Italy.” In a move that furthers FOX Life’s ongoing investment in local unscripted entertainment, the group is working with Magnolia to adapt the international format “Four Weddings”, which debuted originally in 2009 in the UK, and has been replicated globally since. “Four Weddings in Italy” is set to air on FOX Life (Sky) in January 2014.
Six, one-hour episodes make up the first season, which sees four brides-to-be compete to become the ‘Best Bride’ and to win a dream honeymoon.
The production of “Four Weddings in Italy” forms part of FIC’s strategy for creating new and localized content across its portfolio of channels, with the brand drivers in each category being FOX, FOX Life, National Geographic Channel and FOX Sports. As for FIC Italy, “Four Weddings in Italy” is next on a long list of existing original productions and format adaptations. Over the past 10 years, these have included original scripted and non-scripted series such as “Boris”, “The Monster of Florence,” “Maternity Ward” and “Dog Swap” and format adaptations including local versions of “Kitchens Nightmare”, “Nanny 911”, “Sex Education Show”, “Wife Swap”, “Honey, We’re Killing the Kids!” and “Killer Women”.
“FOX Life delivers real life entertainment through a mix of relatable scripted and factual entertainment series. Our ability to stay relevant to our audience depends on us bringing the best entertainment in both these genres, and what is more relevant and entertaining than weddings. ” said Diego Londoño, President of FIC Italy & Germany and Chief Operating Officer (COO) for FIC Europe and Africa. “We are very excited to bring this rich format to Italy and are convinced it will be very well received.”
The FOX Life brand was originally developed in Italy in 2004. It has since been exported and localised into 81 countries, 19 languages and reaches 73 million viewers across the globe.