Dish TV, India’s largest DTH operator, raised its ARPU 5.1 per cent last year. The price rise takes average subscription rates to Rs 165 a month ($2.79). The broadcaster added 200,000 net new subscribers in the quarter to June 30th. Dish TV also added 5 new HD channels, taking the total to 25 channels.
Subhash Chandra, chairman at Dish TV India, said the company’s focus on quality additions is a counter-intuitive move, which has started delivering encouraging results. “The first quarter saw the company deliver strong free cash flows while maintaining healthy customer retention and investing in brand equity.”