BBC Sports app on Kindle Fire
August 1, 2013
BBC Sport has released its mobile app for Kindle Fire and Kindle Fire HD devices in the UK, bringing BBC Sport’s native mobile app to even more sports fans on the go. The app is already freely available from Google Play for Android devices, the Apple App Store for iPhones, and now the UK Amazon Kindle Fire Appstore.
As Kindle Fire devices use a version of the Android operating system, the BBC has optimised its existing Android app to reach new audiences efficiently. An international version of the BBC Sport app for Kindle Fire devices will be available soon.
The launch coincides with a raft of updates to the app across all three supported platforms, making it even easier to follow BBC Sport’s expert coverage based on your preferences. These new features build on the live and on-demand video, news, live scores, stats, commentary and analysis that users can access wherever and whenever they want.
Lucie McLean, Executive Product Manager for Sport, BBC Future Media, says: “Launching the BBC Sport app for Kindle Fire devices, alongside a substantial update to our Android and iPhone apps, gives more people access to more of their favourite content on the go. It’s been an exciting six months of sport, and mobile has been a big part of our overall digital coverage. With lots of great sport still to come, we hope the new app and features will make it all even easier to follow wherever and whenever people want.”