blinkx: social media most used for discovery


Internet media platform blinkx has unveiled the results of its first Nation of Sharers study – looking at the evolution of search behaviour.  The Nation of Sharers study has found that 40 per cent of people aged 18-34 prefer to use their social networks over search engines when looking for content online – this means twitter over Google.

Blinkx also discovered that 85 per cent 18-34 yr olds regularly

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