Glashart Media, a Dutch IPTV service provider, has carried out a system-wide upgrade of its interactive services via the ActiveVideo CloudTV H5 software platform.
The operator, a part of dominant telco KPN, is using CloudTV H5 to deliver cloud UIs and other rich interactive services – including an EPG, on-demand video, Cloud DVR, and other advanced applications – to thin-client IPTV devices. The CloudTV-powered service is live in some 140,000 homes and is attracting an average of 1,200 new customers each week. Glashart Media will continue to leverage a cloud UI approach using CloudTV to rapidly innovate and expand its service offerings and subscriber acquisition.
CloudTV decouples the user experience from device dependencies, enabling IPTV, telco, cable and other pay-TV providers to reduce costs and time-to-market for multiplatform television experiences. CloudTV H5, the latest version of the platform, features key innovations in product and network scalability that are supporting the accelerated deployment of differentiating user interfaces and applications written in HTML5.
“CloudTV has been essential to Glashart Media’s ability to achieve key success metrics, including an annual doubling of subscribers and VOD take rates of three items per subscriber per month,” said Niels Jonkman, business manager at Glashart Media. “The performance enhancements of CloudTV H5 and the ability to work with the deep pool of HTML5 web developers are enabling us to accelerate innovation of new services, to drive increased customer penetration and to enter new market areas.”
Ronald Brockmann, CTO of ActiveVideo, said that a key advantage of a solution based entirely in the cloud was the ability to execute upgrades in the network, rather than at the device level. “Transitioning Glashart Media to CloudTV H5 – an entirely new platform – required only a simple software upgrade in the cloud; there was no new equipment needed, no changes to network infrastructure and no inconvenience to customers.”
CloudTV is available on more than 10 million devices in the United States and abroad with Cablevision Systems, Ziggo, Oceanic Time Warner Cable and other operators and with Comcast in a multi-stage trial in one of the country’s most competitive markets. In addition, Charter Communications is using CloudTV to support its cloud-based UI strategy. CloudTV also is on Philips-brand NetTVs and is powering advanced user experiences for Net2TV, a virtual service provider.