Envivio enhances multi-screen content protection with Microsoft and Civolution Technologies
September 13, 2013
Envivio, a provider of software-based video processing and delivery solutions, has announced integration of advanced features to the Envivio Halo network media processor and Envivio Muse transcoders, including Microsoft PlayReady Premium content protection and Civolution forensic watermarking capabilities.
Envivio and Microsoft are longstanding industry partners and have now teamed up to integrate Microsoft PlayReady server technology and first party ports for Android and iOS with Envivio Halo network media processors. Advanced content protection scenarios requiring key rotation are now possible across a variety of adaptive bitrate (ABR) formats, notably MPEG-DASH.
“We are thrilled to continue to innovate in the delivery of premium video for service providers, using Microsoft PlayReady DRM technology to extend reach and enable compelling business models,” said Hayete Gallot, senior director, PlayReady business of Microsoft Corp. “Envivio Halo offers a broad and advanced feature set, and the integration with PlayReady facilitates deployment of advanced services for customers seeking to monetise multi-screen and deliver the best user experience possible.”
Content protection is critical to avoid illegal redistribution of video assets and maintain revenue streams for operators. Civolution’s NexGuard forensic watermarking solution, combined with the Envivio Muse transcoder and Halo Experience Server, enables watermarking for live Internet or OTT services. It allows service providers to easily identify streaming sessions without impacting the viewer’s experience. Each user receives video with a unique and personalised watermark, which can be detected during illegal redistribution of the stream leading to the identification of the source of content theft.
“The NexGuard forensic watermarking solution helps protect content streamed across a wide range of devices, by ensuring that potential leaks are attributed to an individual,” said Jean-Michel Masson, senior vice president of watermarking solutions, Civolution. “The combination of our watermark pre-processing and Envivio’s scalable, versatile end-to-end video processing solution is especially valuable to help service providers protect high value, premium services such as live sports events and exclusive programming.”
“Our focus on enhancement of our Muse and Halo product lines adds value for our customers and takes their any-screen services to the next level with more advanced functionality that enables service monetisation,” said Boris Felts, Envivio vice president of products. “Civolution and Microsoft are key industry partners, and the capabilities now possible with the integration of these watermarking and DRM technologies improve our operator customers’ abilities to monitor and protect their premium services.