Eurosport, the international sports media group, has formed agreement with its new stakeholder, Discovery Communications, that will bring its flagship Eurosport TV channel to US viewers for the first time.
From September 28th, a new Saturday afternoon programming block “Eurosport on Velocity” featuring motorsports highlights will air from 1-3 PM ET/PT, with encore presentations airing every Sunday morning on Discovery’s Velocity channel.
Eurosport Group CEO, Jean-Thierry Augustin, comments, “This is the first programming agreement with Discovery since our partnership was forged at the end of 2012. It’s a great example of the powerful synergies and opportunities we can create together. For the first time in Eurosport’s history, American viewers will have a sight of our channel’s expert sports TV production and best-in-class commentary. We’re delighted our TV channel’s initial programming steps into the US will be on our stakeholder’s channel, Velocity.”