Adobe has announced a series of technology innovations in Adobe Primetime, the advanced TV delivery and monetisation platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access for the first time to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced advances in content protection with a new cloud DRM service to dramatically simplify the deployment of content protected videos across devices.
“Adobe Primetime has seen rapid adoption by the TV industry since its introduction less than five months ago,” said Jeremy Helfand, vice president, Video Solutions, Adobe. “Major programmers and pay-TV service providers worldwide including Comcast, NBC Sports, Turner Broadcasting, RTL Group’s M6, Tennis Channel and others already use Primetime today. With more than 29 billion video streams delivered by Adobe customers in Q3 alone, advancements in video measurement and content protection are crucial for these media companies to deliver amazing TV experiences online.”