Capablue, the specialists in TV Everywhere solutions, has helped develop an online video player for the BFI (British Film Institute). Based on the Capablue Connected platform, the BFI Player allows viewers to buy and watch online a selection of some of the best films ever made along with an archive of historically important titles.
The BFI Player is the first video on demand service from the UK’s lead organisation for film, and Capablue has played an important role in building the platform, working closely with Ooyala and the BFI to design and develop the site.
“Audiences increasingly want access to great films on demand, and the BFI Player is the perfect platform to meet these needs,” said Edward Humphrey, Digital Director, BFI. “The BFI Player is all about the audience, placing them at the heart of the experience and giving them the freedom to watch what they want, as and when they choose. Capablue’s experience in the field certainly shone through, and their knowledge and skill-set made for a successful development process”.
Using its Connected platform, Capablue was able to create a user centric site with an intuitive and easy to use interface that reflected the look and feel of the BFI brand. It also implemented a number of account management capabilities into the player, making it easy for viewers to search, buy and download their favourite films. Capablue has a wealth of experience in developing VOD services, having recently developed players for UKTV’s free-to-air channels Dave, Yesterday and Really.
“We are proud to be supporting the first ever online video player from the BFI, especially at a time when web and TV convergence is booming,” commented Chris Alner, Commercial Director, Capablue. “For organisations such as the BFI, VOD is becoming an increasingly important factor to consider, and we were delighted to have been chosen to develop the initial phase in the company’s VOD strategy. Together we have demonstrated how valuable it can be to deliver a compelling on demand portal which marks a proven avenue to helping content owners extend their offering and deepen viewer engagement. We are genuinely excited to have worked with the BFI, and look forward to partnering again on future developments.”
The BFI Player will go live on 9th October, the opening day of the 57th BFI London Film Festival, taking place from the 9th-20th October 2013.