TV NOW, a new 24-hour Malayalam satellite television channel for news and other informational programming, plans to launch with a fully integrated HD news production solution from Grass Valley.

TV NOW’s new infrastructure will include three GV Director non-linear live production systems, the GV Stratus non-linear media production tools, nine LDX Flex HD studio cameras, a Trinix NXT digital video routing switcher, a K2 Summit 3G transmission server, EDIUS non-linear editing software, and HD K2 SAN storage. Together, these solutions will enable TV NOW to get news to air more quickly and without any interruptions, which is crucial to the smooth running of an operation that airs programming 24/7.

TV NOW, operated by the Kerala Chamber of Commerce and Industry (KCCI), will deliver programming in HD to 40 million viewers across the state of Kerala in southwest India.

“As the only business consortium to launch a brand new channel in India, it’s important for us to have the most modern technologies in place to reach our millions of viewers in a timely and efficient manner,” said Bhagath Chandrasekhar at TV NOW. “With Grass Valley’s powerful tool set at our fingertips, we will have an integrated platform that combines production tools and asset management at TV NOW so we can confidently sign-on with state-of-the-art production processes.”

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