Advanced Television

sntv digital German service

November 18, 2013

sntv, the sports video news agency, has announced the launch of its digital German service at News Xchange in Morocco. German speaking publishers and broadcasters will now be able to seamlessly integrate premium sports news video content with localised audio commentary into their existing digital editorial and commercial systems. The new service will deliver quality sports news coverage and is available ahead of in-demand international sporting events, including the 2014 Winter Olympic Games and FIFA World Cup.

sntv digital is a comprehensive set of three digital video products covering football, all sports and key events, available 24 hours a day 7 days a week. The German launch is the next language version of the sntv digital service in a planned international roll-out. Since its launch in October 2011, the popular digital service is already available in English and Mandarin and is now used by over 160 prominent digital publishing and broadcast sntv customers, globally.

Martin Kay, Managing Director of sntv, said at News Xchange today, “The German market is an advanced one with a sophisticated online consumer. Digital publishers need a partner that delivers quality, consistently. Our customers know that if there is a sports story anywhere across the globe, we cover it. The launch is timely. Germany finished second in the medals at the last Winter Olympics in Vancouver and there are several German speaking football nations going to Brazil. It was really important to us and our customers to add German voiced content to our market-leading global service.”

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