Advanced Television

Discovery eyes Prima?

November 29, 2013

Reports in the Romanian press claim Discovery Communications is considering an offer for free-to-air broadcaster Prima TV.

The Romanian channel group is said to be looking for a buyer, and Discovery is among those interested in buying it from current owner SBS Broadcasting.

Discovery has bought up several channels in Europe in the recent years, including a 20 per cent stake in French pay-TV firm Televista and investing €170 million to buy into TF1 channels. Last week, Discovery indicated it was planning to speed up plans to take a controlling stake in Eurosport.

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