AllDigital, a specialist in digital broadcasting solutions, has formed a partnership with video recommendation engine Iris.TV. This collaboration will aim to enhance end-user viewer experiences and increase video monetisation by providing media companies the ability to stream and intelligently recommend robust content to audiences across devices.
AllDigital’s content management platform, branded as AllDigital Cloud platform, provides high-speed data transfer, scalable storage, encoding / transcoding, VoD, linear programming, and real time reporting. AllDigital Cloud can be used as a cloud-based service or as an on-premises content management tool to power private or public facing virtual digital broadcasting networks.
Adaptive Stream, Iris.TV’s innovative software is designed to increase revenue and simplify operations for web and mobile video distribution by matching personalised content and ads based on audience preferences. Adaptive Stream brings relevant content to viewers through a television-like experience that is custom-tailored to each viewer’s interests.
“We are excited to work with some of the best established and emerging brands and technology partners in the industry,” said Tim Napoleon, Chief Strategist for AllDigital. “The partnership with Iris has already delivered a strong new client win with a major media and entertainment brand.”