As part of its global expansion, Trace Sport Stars – the sport and celebrity channel – is launching in Malta for the first time.
The latest agreement, brokered by pay-TV distributor THEMA, has seen Trace Sport Stars has signed a carriage deal with GO, the Maltese telco serving approximately 68,000 TV homes. The channel will join Trace Urban, a Trace-owned international urban music channel that has been part of GO’s Gold channel tier in Malta since 2006.
Kurt Camilleri, Head of Marketing, GO, said “The addition of Trace Sport Stars means that our customers can get to know their favourite sport celebrities better than ever. We’re constantly seeking to add new services to make GO’s experience a really great one for our viewers. We are really pleased to have added Trace Sport Stars to our ever growing portfolio of TV channels, as the channel also greatly complements our live sport services, especially GO Sports.”