Applicaster partners with Univision
February 5, 2014
Applicaster has worked with Univision Communications, a media company serving Hispanic America, to enhance Univision’s ability to deliver a unique and innovative cross-screen TV experience to its audiences. Applicaster’s technology, which combines powerful video delivery abilities with broadcaster-controlled companion experiences, can be integrated into any TV vertical, whether scripted series, reality shows or children programming. Additionally, it can be combined with commercial offers and sponsorships that are woven into the plot, creating new revenue opportunities.
“Broadcasters continuously seek new ways to cater to the growing sophisticated video consumers and second screen audience,” said Jonathan Laor, CEO, Applicaster. “However, this should not come at the expense of main screen advertising revenues, but rather magnify it; adding social, interactive, and commercial layers to the TV experience creates a new synergy broadcasters want to leverage”.
Univision debuted use of this technology with the premiere of the hit telenovela, Lo Que La Vida Me Robó, which engages viewers in new ways to become more involved in the storytelling experience. Through its bilingual digital video network, UVideos, Univision is able to offer its audiences an ongoing direct interaction with their favourite TV characters, getting them more directly engaged and involved in programming pre and post broadcast. Viewers receive personal messages throughout the season with photos, video clips, exclusive bits of plot information and commercial offers in context of the shows.
“These added features are the result of our understanding that viewers today want deeper engagement with their favourite stars and programmes, whether on linear TV or our digital properties,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications.