Sky Sports wins more PGA Tour Golf
February 10, 2014
As well as the PGA Tour, Sky Sports offers viewers three of golf’s four Majors (The Masters, US Open and US PGA) The Ryder Cup, all four World Golf Championship events, 32 events from the PGA European tour, LPGA Tour events including the US Women’s Open and amateur tour events.
From this year the PGA Tour’s innovative Hub technology will provide additional digital content during Tour events. Live tournament coverage including featured holes and groups with European players, and highlights packages will be made available on the new “PGA Tour Match Centre” within the Sky Sports iPad app, skysports.com, Sky Sports News and via the red button interactive facility.
Announcing the new deal, Barney Francis, Managing Director of Sky Sports, said: “Sky Sports is the home of golf, with more of the best coverage of the best players competing in the best events than anywhere else. This new agreement with the PGA Tour is huge for us, enabling us to guarantee our viewers long term US golf coverage for the next decade.”
The agreement is the latest in a series of long-term rights announcements made by Sky Sports, strengthening its unrivalled portfolio of live sport across six channels. Last week, Sky announced it had secured live agreements for British & Irish Lions, Super League, WWE, Scottish Football, Cricket New Zealand and speedway.