Sky Sports secures new deals for 6 sports
January 30, 2014
Sky Sports has secured six long-term rights agreements across six different sports including the British & Irish Lions, Super League rugby, England overseas cricket, Scottish football, speedway and sports entertainment outfit, WWE.
Barney Francis, managing director of Sky Sports, said: “Sky Sports had an excellent year in 2013 and we’re looking forward to an outstanding line-up for our customers in 2014. These agreements secure even more fantastic live sport for our audience, offering them unrivalled breadth and quality for years to come.”
The rights announced comprise:
Lions Rugby – Exclusively live coverage of the 2017 British & Irish Lions Tour to New Zealand, including every Test match against the mighty All Blacks
Super League – A five-year deal from 2017, ensuring only on Sky Sports can viewers enjoy live Super League matches until at least 2021
WWE – A five-year deal from 2015 offering over 600 hours of wrestling content a year from the specialist in sports entertainment, including weekly programming and 12 special PPV events a year
England cricket – A seven-year deal for live cricket from New Zealand, including two England winter tours in 2018 and 2020
Scottish Football – A four-year deal with the Scottish FA beginning next season for the Scottish Cup, international friendlies and Scottish FA Youth Cup
Speedway – At least five more years of Elite League speedway starting this April, offering Sky Sports viewers live coverage of 25 meetings a season