Kaltura, the open source video platform, has been selected by Dogus Media Group (DMG) to power the Turkish conglomerate’s multi-screen, multi-platform, fully ad-funded video service, tvyo.
The tvyo service offers eight live, linear TV channels featuring the latest local and international shows (including Game of Thrones and Dexter) and thousands of VoD providing high-quality, engaging content.
Powered by Kaltura’s video platform as a hybrid cloud/on-premise solution, tvyo supports both Flash and HTML5 players; content can be viewed on iOS/Android devices, PCs, Roku players and six Smart TV platforms. The service also is set up to let users tweet from the same screen on which they are watching content, by automatically recognising the Twitter hashtag of the on-air live programming and displaying all the related hashtag tweets on the screen. This works on mobiles, PCs, and Smart TVs. tvyo also allows users to see what friends are watching or have watched, via Facebook.
“We saw a gap in the market for a multi-screen, multi-platform OTT service in Turkey and searched for an online video platform that could not only meet our requirements at launch but could grow with us. Kaltura fitted the bill perfectly because it offers a hybrid cloud/on-premise infrastructure that has already proven to be cost-effective, scalable and flexible,” said Alp Ocal, Group Manager, Digital Video, Dogus Media Group.