Advanced Television

thePlatform’s manages and publishes NBC Olympics’ coverage of 2014 Winter Games

February 20, 2014

NBC Olympics has selected thePlatform, the white-label video publishing company, as its central, online video platform (OVP) during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by Rick Cordella, SVP & GM, Digital Media, NBC Sports Group, and Ian Blaine, CEO of thePlatform.

thePlatform’s mpx system manages and publishes all on-demand video plays across computers, tablets and smartphones for NBC Olympics.  thePlatform serves as the on-demand video management system for all 98 events, medal ceremonies, opening and closing ceremonies, athlete interviews and profiles, and more.

“NBC Olympics is the pinnacle of sports programming, with a profound ability to captivate the minds and hearts of millions of viewers instantly,” said Ian Blaine, CEO of thePlatform. “We are very proud to have been entrusted by NBC Olympics to help enable them to provide complete video coverage of the 2014 Olympic Winter Games in Sochi. Working together, we’re confident that millions of viewers will enjoy unparalleled, on-demand access to Olympics video coverage, and the NBC Sports Live Extra mobile app.”

Cordella said: “We are pleased to be working with thePlatform, and we are confident the mpx system will help us ignite even more excitement among viewers watching the Games on the networks of NBCUniversal.”

Specifically, NBC Olympics uses mpx to upload video, manage metadata, set viewing and advertising policies, publish video, and the NBC Sports Live Extra mobile app, and syndicate video to third-party sites. In addition, mpx provides NBC Olympics’ technical teams with a simple Web-based console to dynamically manage their video library, along with superior enterprise-grade reliability required for a deployment of this magnitude. More information about NBC Olympics is available  Additional information about thePlatform is

Categories: Press Releases