CBS Chello Zone renews Cyfrowy Polsat deal
February 24, 2014
CBS Chello Zone EMEA Partnership has announced a multi-year deal with major Polish digital platform Cyfrowy Polsat to renew carriage of CBS Europa, CBS Drama, CBS Action and CBS Reality. Chello Zone’s action sports and lifestyle network, Extreme Sports Channel, which features exclusive WWE content in the region, has also been renewed.
The deal gives Cyfrowy Polsat viewers continued access to a huge range of iconic content available from CBS Studios International, including Dynasty, Beverly Hills 90210, Star Trek, Hawaii Five-0, MacGyver, Melrose Place and Wanted on CBS Drama and CBS Action. CBS Reality is the exclusive broadcaster of Judge Judy and 48 Hours (CBBSI), as well as Sins & Secrets, Hardcore Pawn, spin-off Beverly Hills Pawn, and Cheaters with Clark Gable III. Movie channel CBS Europa, is a destination for viewers interested in independent cinema and celebrated film releases from around the world.
Also as part of the deal, Polsat Media will undertake the ad sales for all Chello Zone channels in Poland starting March.
Dominik Libicki, President of the Management Board of Cyfrowy Polsat, said: “Chello Zone’s channels have proved they are expected by Cyfrowy Polsat’s viewers, so we are very pleased with renewing our agreement and continuing to provide diversity across our platform.”