Turner Broadcasting System Asia Pacific and PT Trans Media have announced a strategic partnership to launch CNN Indonesia, a 24-hour news channel and accompanying website in Bahasa Indonesia. The channel will be the first of its kind for CNN in Southeast Asia, delivering a localised version of CNN’s unique brand of high-quality news to the region’s most populous nation.
Jeff Zucker, CNN Worldwide President, said: “This agreement with one of the country’s largest media corporations puts CNN in a unique position to reach millions of Indonesians in a way that we have not been able to previously. The combination of the strength of the worldwide newsgathering power of CNN with the local perspective and sensibility that Trans Media will bring to the partnership enables us to provide important news and information to this enormous, non-English speaking audience.”
The TV channel will be accompanied by a strong digital presence, including CNNIndonesia.com.