Dailymotion has signed an exclusive deal with London Wasps Rugby Football Club to bring new sports content to its global audience of 120 million.
The move comes as part of a complete overhaul of Wasps’ website and content production. Wasps will use the Dailymotion player for the content that they upload on Wasps TV, a dedicated video section on the new website. The videos created by Wasps will also be available on the Dailymotion site, where they can be easily viewed and shared by fans around the world.
Initially, fans will have access to a back catalogue of 175 videos and this will rise significantly as more content is created by the club and uploaded. Content will include interviews with coaches and players, training clips and commentary on match highlights. New clips will be added every couple of days to keep content fresh and relevant for fans.
The deal allows London Wasps to decide what content can be shared on Dailymotion and of that, which will carry advertising.