Record viewing for Sky Sport’s Premier League
May 1, 2014
By Nik Roseveare
As what many are claiming is the most exciting Premier League season ever reaches its climax, Sky Sports customers have set new records for viewing across TV and mobile. Based on BARB data for the season so far, average audiences for live matches on Sky Sports are up 7 per cent on last season.
Additionally, 49 of this season’s 50 most-watched Premier League matches were live on Sky Sports.
Barney Francis, Sky Sports Managing Director, said: “This is our biggest and best Premier League season and viewers are responding in record numbers. Sky Sports has offered the best range of matches, the best analysis and the best production. We’re delighted that the thrilling Premier League title race will go all the way on Sky Sports and that our customers will see the title deciders exclusively live. Then we launch into a great summer of live sport and we have more exciting plans as we look forward to the next football season too.”