Advanced Television

EuroMedia March/April 2014

May 8, 2014

euro-march14EuroMedia March/April 2014

The convergence of IP and broadcast and the increasing integration of Social Media promises finally to open the door to targeted advertising. Colin Mann looks at the dynamics of the emerging sector and how linear, and on-demand TV are placed to benefit from its opportunities and meet its challenges.

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Categories: EuroMedia, Magazines