On May 5th, a world record attempt begun with four people who set out to beat the previous record from Las Vegas of 87 straight hours, by watching the TV series 24. Come May 9th, Erik Pettersson had watched Viaplay for 90 straight hours and broken the record. Mascoll Silverstolpe also beat the old record and held out for 87 hours and 17 minutes.
The attempt has taken place at Viaplay’s headquarters in Stockholm, where the participants have knocked back 100 cups of coffee and watched 134 episodes. According to Guinness World Record’s rules, the participants have only been allowed one five minute break per hour, with the option of saving up their minutes for a longer consecutive break.