The BBC’s international news offering has cemented its leadership position amongst Asia Pacific’s high income earners. The Ipsos Affluent Survey Asia Pacific for Q3 and Q4 2013 reveals that the BBC’s cross-platform news brand, which includes 24 hour global news channel BBC World News, and bbc.com, which offers up-to-the minute international news and in-depth analysis, is the top choice for premium audiences for the fourth year running. The survey shows that the BBC has extended its lead over its competitors in the past 12 months. It also reveals that BBC World News is most effective for reaching the top tier of earners as it has more viewers from this much-coveted demographic than any other news channel.
The research also shows that the BBC has reinforced its reputation as the most trustworthy and insightful news brand in Asia, and that it is recognised for offering the highest quality journalism of any news channel or print title.
Jim Egan, CEO of BBC Global News Ltd, says, “In the past 18 months we have implemented an ambitious strategy to bring our international news operations together into an integrated offer for global audiences. These latest results show that our strategy is yielding rewards and that our target audience has welcomed the increased investment across TV, online and mobile, together with our ongoing commitment to providing the most comprehensive news and current affairs content for the Asia Pacific market.”