India is already a market with close to1000 channels but this doesn’t seem to be putting-off media giant ZEE (Zee Entertainment Enterprises), which says it will boost investment in new channels in fiscal year 2015, which started April 1st.

First up is Zindagi, which will launch June 23rd, and comprises mainly of Pakistan-sourced programming as well as material from Turkey, Egypt and Latino producers.

ZEE’s chief corporate development officer Atul Das confirmed other channels are in the pipeline. Local sources suggest the increase in spend on the group’s non-sports broadcasting spend to grow 15-20 per cent this year.

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