Advanced Television

ITV Player on Roku

June 11, 2014

By Colin Mann

ITV Player is now available on the Roku streaming platform. ITV Player joins Roku’s large selection of entertainment with more than 750 video, music and game channels available in the UK.

ITV Player provides customers with access to the last 30 days of ITV’s catch-up content across ITV, ITV2, ITV3, ITV4 and CITV. Consumers can enjoy programmes such as Britain’s Got Talent, Coronation Street and The Americans in addition to coverage of this summer’s World Cup and Tour de France sporting events.

ITV Player is available now for Roku customers in the UK to watch their favourite ITV programmes on demand. The ITV Player channel can be found in the UK Roku Channel Store on all current-generation Roku players, including the newly launched Roku Streaming Stick (HDMI version).

Martin Goswami, Director of Pay and Distribution at ITV, said a key part of the broadcaster’s strategy was to make its content accessible on multiple platforms.

Ed Lee, Vice President of Content Acquisition at Roku, described the ITV Player as one of the most recognised sources of programming in the UK. “Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers,” he added.

Categories: Articles, Connected TV, OTT