MTG extends Danish Superliga rights
June 26, 2014
Modern Times Group (MTG), the international entertainment group, has prolonged its exclusive rights to the Danish Superliga, the country’s top tier football league. The rights cover all platforms in Demark for six seasons until the end of the 2020/2021 season.
MTG has the live coverage rights to the 1st, 3rd, 4th and 6th pick matches in all 33 rounds of the Danish Superliga season – a total of 792 live games under the duration of the agreement. Included are the exclusive rights to the NordicBet Liga, the second tier football league and all the rounds from the national football association cup, DBU Pokalen. The rights have been acquired from Divisionsforeningen (the Danish League association).
Peter Nørrelund, Head of MTG Sport, commented: “The Danish football league is a premium sports right that is massively popular with viewers, so we are delighted to have secured the rights for an unprecedented six further seasons. This provides us with the long-term perspective and commitment to continue to develop this high quality entertainment experience together with the clubs and the association, and for our viewers and subscribers.”