Canada: Rogers and WWE long term deal
August 1, 2014
By Nik Roseveare
Rogers Communications and WWE have announced 10-year broadcast and multimedia agreement, making Rogers the exclusive distributor of WWE’s flagship programming in Canada through 2024. The deal extends WWE’s current programming on Sportsnet 360.
Rogers will be the exclusive distribution partner of all WWE pay-per-view events throughout Canada and will sponsor an application to the CRTC to bring the popular WWE Network to Canada. Starting August 12th, a preview of WWE Network content, including live WWE pay-per-view events, original series, live in-ring action, reality shows and a VoD library, will be available on a subscription basis. Rogers will offer this WWE Network content preview subscription to all cable, satellite and IPTV providers across Canada.
“This landmark deal is a win-win for WWE fans in Canada,” said Scott Moore, President of NHL & Sportsnet, Rogers. “The premium WWE content offers our customers more of the programming they want, on any platform of their choosing. We are thrilled to continue our partnership with WWE, and deliver exclusive content to its passionate fan base in Canada for the next decade.”