South Asian sports broadcaster Ten Sports Network has strengthened its football portfolio with the acquisition of two English football properties in the Capital One Cup and the Sky Bet Football League from sports media rights agency, MP & Silva.
Both events kick off this weekend, and the additions bolsters its already heavy line up of football content, which includes the UEFA Champions League & Europa League, Copa Del Rey, French League among others.
Rajesh Sethi, CEO, Ten Sports said “English Football is very well followed in the Indian Subcontinent and by acquiring these properties we will be showcasing all the best English football clubs contest in a more exciting knockout format in the Capital One Cup. With the Sky Bet Football League, we will be able to offer football fans in the Indian Subcontinent a different flavor of English Football. We are delighted to work closely with MP & Silva to build our content offering and grow our audience, and we thank the Football League for their support & look forward to invest in & build these competitions.”