Exclusive European rugby on BT Sport
August 15, 2014
BT Sport will show exclusive live matches from the new European Rugby Champions Cup, the successor to the Heineken Cup, as well as the new European Rugby Challenge Cup.
In the European Rugby Champions Cup, BT Sport will show at least five matches exclusively live from each of the opening rounds of the tournament, plus two quarter-finals and a semi-final. The Final, which will be shown live on BT Sport, will be shared with Sky Sports.
BT also has first picks and additional matches involving clubs from the Aviva Premiership in the Champions Cup and it is using those picks to show Saracens, Leicester, Wasps, Harlequins and Bath in the opening weekend.
Grant Best, senior executive channel producer, BT Sport, said: “As well as being the home of the world leading Aviva Premiership, we’re delighted to be adding coverage of Europe’s premier rugby competition to our line-up. We are passionate about rugby at BT Sport and look forward to growing the profile of European rugby. Last season, in our inaugural season of Aviva Premiership Rugby, TV audiences rose by 40 per cent.”