Discovery, Eurosport distribution teams merge
August 27, 2014
Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA), a division of Discovery Communications, has announced that there will now be a combined distribution team selling a joint portfolio of 22 channels across Central & Eastern Europe, Middle East and Africa.
Under the leadership of VP Distribution Oxana Yanushkovskaya, the team is now responsible for distribution of the pay-TV portfolio in the region including factual entertainment, lifestyle and sports channels. The combined portfolio includes Eurosport, the pan-European Sports Channel; Discovery Channel; TLC, the international channel for women and the mystery and suspense channel, ID Xtra.
Oxana Yanushkovskaya, VP Distribution, Discovery Networks CEEMEA, said: “Sports programming is the ultimate form of factual entertainment and a natural extension of Discovery’s nearly 30-year leadership in this genre. Combining our Great Brands, Great People and Great Ambition we can focus on creating new value for affiliates, advertisers, audiences and shareholders, and we can do this by going to market as one portfolio.”