Discovery to manage ad sales for Eurosport Romania
June 25, 2014
Discovery Networks Central & Eastern Europe, Middle East and Africa, a division of Discovery Communications, has started to manage the local advertising sales operations for Eurosport in the Romanian market. Discovery’s in-house advertising sales team is now managing spot sales for the channel, as well as the sponsorship packages for Barclays Premiere League, thus offering clients the opportunity to associate with one of the most popular sports fixtures in the world.
Dorota Zurkowska-Bytner, VP of Advertising Sales Development for Discovery Networks CEEMEA, said: “Eurosport is a top sports channel, providing advertisers with the perfect means to reach the upmarket male target, which perfectly complements Discovery’s existing audience profile. The combination of much-loved and top performing brands; broad channel portfolio that reaches every audience and the expertise of our Romanian ad sales team makes the addition of Eurosport to our commercial portfolio the perfect hat-trick for advertisers and a great way for us to expand our advertising business in Romania.”