WWE and Ten Sports extend partnership in India
September 12, 2014
By Nik Roseveare
WWE (World Wrestling Entertainment) and Ten Sports have extended their television distribution agreement for five more years through 2019 while growing their partnership beyond WWE’s weekly flagship programming to include localised content, more languages and live events.
In addition to the continued broadcasts of WWE’s flagship programmes Raw, SmackDown, NXT and monthly pay-per-view specials, starting January 1st 2015, Ten Sports will introduce a new one-hour fully customised version of Raw tailored specifically for the Indian audience and add WWE Main Event to its programming line-up. Ten Sports will also air WWE content in multiple Indian languages for the first time and bring WWE live events back to India in 2015.
Rajesh Sethi, CEO, Ten Sports said, “We are very excited to extend our long-standing, successful partnership with WWE for the Indian Subcontinent. WWE is the leader in sports entertainment, and its high-quality entertainment is a huge hit among Indian audiences. Being rights holders since 2002, we have seen WWE grow over the years to dominate the sports entertainment space, and with this new deal through 2019, we are confident of taking our partnership to the next level, delivering audiences more breakthrough programming and engagement opportunities in the years to come.”