Nickelodeon opening London store
October 6, 2014
By Nik Roseveare
Nickelodeon Viacom Consumer Products has announced a partnership with Entertainment Retail Enterprises to create Nickelodeon stores in a variety of international destinations beginning with a flagship specialty retail store in London.
Opening to the public in the second quarter of 2015, the UK’s first flagship Nickelodeon store will be located in Leicester Square.
The new multi-level store will include state-of-the-art multimedia and interactive elements to create a showcase for a broad range of products based on Nickelodeon’s properties, including SpongeBob Square Pants, Teenage Mutant Ninja Turtles and Dora the Explorer. In addition the store will showcase products from a select group of global licensees to create an optimal customer experience for Nickelodeon fans from around the world.
Ron Johnson, EVP of Nickelodeon Viacom Consumer Products, said: “Leicester Square is one of the best known tourism destinations in one of the greatest cities in the world and is an absolutely ideal location for an iconic brand like Nickelodeon. I am really excited that London is joining our growing roster of international retail destinations, helping to drive growth in the branded retail space for the Nickelodeon brand internationally in partnership with ERE.”
To date, Entertainment Retail Enterprises and Nickelodeon have launched two Nickelodeon stores in Panama and one Riyadh in 2014, with another store opening in Jeddah by the end of 2014.