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Ofcom consults on measurement for plurality

October 30, 2014

Ofcom has invited comments on how best to measure media plurality, after a request by the Secretary of State for Ofcom to lead the development of a measurement framework.

In a statement, the media watchdog said: “This request follows the conclusions of a consultation by the Department for Culture, Media and Sport (DCMS), which determined the scope of the measurement framework.

Media plurality contributes to a well-functioning democratic society by ensuring a diversity of viewpoints and by preventing any one media owner having too much influence over public opinion and the political agenda.

In September 2014, the Secretary of State asked Ofcom to develop a set of indicators for this framework and to decide on the most appropriate metrics for these.

Ofcom has been asked to develop this work in consultation with industry and is therefore inviting stakeholders to provide input. We also plan to issue a consultation in 2015 on the proposals for the indicators to include in the measurement framework.

Developing this measurement framework will allow a future baseline assessment on the state of media plurality in the UK.”

The call for input is published on Ofcom’s website. Responses must be submitted by November 27th 2014.

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