The cloud-based movie service was launched February 2014 with Apple, enabling buyers of Disney movies to view them digitally on multiple Apple devices. As rival studios and consumer electronics groups have backed UltraViolet, Disney and Apple have preferred a more proprietary and contained cloud-based system limited to Apple’s store and devices.
The Google Play integration now lets consumers access their Disney films through the free Disney Movies Anywhere app and website, as well as everywhere Google Play Movies is available.
Janice Marinelli, President, Disney Studio In-Home and Digital Distribution and Disney-ABC Content Distribution, said the studio set out to create an exceptional Disney experience that made owning digital movies easy and fun, and with Google Play now on board following its successful launch in February, it was able to deliver unprecedented availability and ease for consumers across a broad range of mobile devices.
“We want to make it easy for movie fans to enjoy all of their past and future digital purchases across all of their devices. Our partnership with Disney now gives Google Play users the ability to conveniently watch all of their Disney, Marvel and Pixar digital movies that have been purchased from any Disney Movies Anywhere participating retailer,” advised Jonathan Zepp, head of Google Play Movies partnerships.