BBC Worldwide has announced new channel launches for BBC Brit and BBC Earth. The two consumer brands will launch as linear channels in Denmark, Finland, Norway, Sweden and Iceland from April 2015.
Building on the global strength of BBC factual entertainment and premium natural history and science programming, the new channels will be home to Britain’s biggest stars and exclusive, first-run content.
BBC Brit is the destination for Top Gear with all new episodes having their Nordic première on the channel alongside shows featuring some of the biggest names at the BBC including Graham Norton, Louis Theroux and Stephen Fry.
BBC Earth features a rich mix of premium factual content, from the landmark natural history series for which the BBC is universally renowned, as well documentaries that look at the planet from surprising perspectives.
Paul Dempsey, BBC Worldwide’s President, Global Markets said, “We know that viewers in the Nordics love our content and we can now give them more of what they want with these carefully curated new channels featuring exclusive first runs of the best of British TV.”