Advanced Television

Globecast selects SoftCast for Live Content Control

February 24, 2015

Ideal Systems has announced that Globecast Asia has selected the SoftCast SC-Censor product from Ideal Systems Singapore to enable a new service offering for content control of live broadcast feeds. The SoftCast SC-Censor will be deployed at Globecast’s digital media facility in Singapore’s media hub, Mediapolis and will enable broadcasters to retransmit live feeds with a short time delay to permit editing on the fly by a trained operator to ensure the feed is compliant with the standards and regulations of the target operator and country.

“Technically the SoftCast SC-Censor solution supports variable time delay edit windows, depending on the nature of the content feed and what the customer requires, the time delay can be as short as a few seconds or as long as a few hours. The SoftCast trained editor then has a number of editing tools at their disposal such as audio mute or audio beep, or an entire section of video can be cut and replaced. Also specific areas of the viewable area can be blurred to
mask unwanted branding or other unwanted content. This blurring can have motion tracking too which for example could be used to blur a cigarette or a hand gesture etc. SC-Censor also allows for additional branding on the feed by adding graphic and logo overlays and can trigger live breaking text crawls. Increased revenue opportunities are supported too by enabling ad-replacement of unwanted overseas advertising or ad-extension where additional advertising is inserted into the feed,” said Sing Yee Lee, Product Manager for SoftCast at Ideal Systems.

“By adding SoftCast SC-Censor to our broadcast facility we have enabled a new service offering for our market in a growing segment where many existing pre-scheduled channels are increasing their quota of live programming. The flexibility enabled by SoftCast allows us to offer a wide variety of content control services for channel operators with occasional live events,” said Jason Ho, Senior Director of Sales at Globecast Asia.

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