ProSiebenSat.1 Group and Unitymedia KabelBW have signed an agreement regarding the integration of maxdome VoD content into the portfolio of the German cable network operator. With this agreement, maxdome becomes an integral part of Unitymedia KabelBW’s new TV and triple-play offerings.
Starting in March, Unitymedia Kabel BW’s more than seven million customers will be able to directly subscribe to the new bundles and offerings at a fixed monthly price. The SVoD content from maxdome will be integrated into Unitymedia and KabelBW’s TV platform, available via its set-top boxes and via its multi-screen service Horizon Go on PCs and on-the-go.
Conrad Albert, Member of the Executive Board – Chief Legal, Distribution & Regulatory Affairs officer of ProSiebenSat., said the agreement marked the first time in Germany that the subscription content of an online video store has become an integral part of the rate structure of a cable network provider. “With this latest agreement, the range of entertainment offered by Unitymedia KabelBW will be greatly expanded and, at the same time, the potential reach of maxdome will be increased significantly. Over seven million customers of Unitymedia KabelBW will be given the opportunity to subscribe to maxdome directly via their cable service.”