Viacom, MultiChoice BET channel in South Africa
March 10, 2015
Viacom International Media Networks (VIMN) Africa, a division of Viacom, has partnered with MultiChoice to launch a new localized BET channel exclusively on DStv in South Africa, which will serve as the tenth channel and multimedia entertainment brand on the continent operated by VIMN Africa.
BET will begin airing on April 2nd. The new 24 hour channel, aimed at viewers 20 – 49, is designed to respect, reflect and elevate the rich variety and positive values of African and African-American culture, and will feature a blend of both local and international productions including drama, family-friendly sitcoms, stand-up comedy, talk shows, documentaries and more.
Raffaele Annecchino, Managing Director and Executive Vice President, VIMN South Europe, Middle East and Africa stated, “The launch of this new BET channel is a great addition to our portfolio in Africa – it brings a localised touch to a popular brand and broadens our entertainment offering in the region. This is a momentous milestone as the launch of a tenth channel coincides with the celebration of VIMN Africa´s tenth anniversary.”