Beamly, the social discovery platform for TV, has unveiled new features that further meet the Millennial need to engage with their favourite TV programmes.
The release of these new features comes on the heels of record growth for Beamly that has enjoyed an 11x lift in growth to 10.4 million unique users since its relaunch in April 2014. A major driver of this audience growth has been success in offering a menu of 24/7 experiences that live across NBCU, Viacom and new partner TV network sites.
“More than 90 per cent of people on Twitter don’t tweet,” said Jason Forbes, Beamly’s CEO. “Frictionless Fun is the result of intense testing with Millennial and other TV fan segments to amplify the level of audience participation around the clock. For one primetime-show experience we saw over two million votes in less than 48 hours. This also gives TV networks another set of capabilities that can be embedded in minutes on their site to drive audiences, engagement and monetisation.”
Initial results from frictionless trials in February lifted audience engagement by 72 per cent month on month,. Every TV show on Beamly now includes its own followable feed of news, interactions, and community conversation. Usage data has revealed that following multiple shows on Beamly turns fans into super users, who on average visit Beamly for more than 500 minutes and 21 times per week.
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